How to form a business thinking
Business thinking is a tool to get customers. The better it is developed by a businessman, the more clients he is able to attract. It helps a businessman to see…

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How to maximize seller performance
The effectiveness of the seller, as shown by numerous studies, depends on whether the necessary idea is embedded in it or not, on how strongly it is implemented and how…

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Infology as a marketing technology
Infology is one of the technologies of no-marketing. To understand its essence, let's imagine the situation: you were kidnapped and brought to an unfamiliar place. Your feelings will be approximately…

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BRANDING HOW DOES A BRAND STEEL?

Nokia sells its assets to Gazprom, BWM is declared bankrupt, Sony and Samsung leave the electronics market to the delight of Belarusian and Chinese manufacturers, Coca-Cola gets rid of its assets producing carbonated drinks, Microsoft in a hurry sells its IT business cheaply and invests in agriculture, in due to the lack of demand, Marlboro cigarettes are no longer produced.

It may seem that intercepting brands is as much nonsense as other worlds in other dimensions. One could argue that there is copyright, a large number of laws aimed at protecting property, trademarks, etc. Continue reading

How the invisible hand of the market creates customers
There is an opinion that the invisible hand of the market is what controls the market. Opinion is controversial, but dominant. This is considered because the market is uncontrollable and…

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How to keep business and customers
Looking into the eyes of reality, you look at the starting point and see how to save a business. Looking at the point of reference, you will clearly understand that…

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Modern marketing script
The modern marketing script increases sales at times. It allows you to increase the priority of your product or service in the eyes of potential buyers. The bottom line is…

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Market research without money
Free marketing research is a reality accessible to all. The importance of marketing research is that they are the main source of complete and objective information about the market. This…

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