Business stopped. Why? What to do?
The basic personality idea of 95% of businessmen is leadership. It is she who makes businessmen leaders, motivates them, gives them strength and energy. Seeing that this idea makes them successful, businessmen lay it at the core of the business. Most businesses are built precisely on the basis of the idea of the personality of a businessman. A business built this way is simply a continuation of the personality of a businessman.
On the one hand it is good. A businessman knows his idea well and can quickly build a business based on it that will help him to implement it. Every successful transaction signals that the idea is implemented and it is a pleasure. Therefore, the businessman likes to do business, like when the idea of the business, and therefore his personal is realized. I want this to happen again and again.
Therefore, any business built on the idea of the personality of a businessman sooner or later reaches its limit.
But there is one thing that imposes restrictions on business growth, when it is based on the idea of the personality of a businessman. The bottom line is that a businessman sees the idea of leadership in his own way. Some consumers see it as well, but not all. Many consumers see the idea of leadership differently. Therefore, any business built on the idea of the personality of a businessman sooner or later reaches its limit.
Business stopped. Why?
Therefore, the first question to ask yourself if a business has stopped is, rather than whether it has reached the limit of its development. The limit of development is the number of customers who see the idea that underlies the business as well as the creator of the business. Well, let’s say, 20% see the idea of leadership as well as a businessman. He will reach out to them very quickly, they will hear and understand him, they will perceive him as a leader.
And everything will happen very quickly, so quickly that success can make you dizzy. But then everything will stop, because the remaining 80% see the idea of leadership not as a businessman. Accordingly, they do not perceive the business built by him as a leader, as the one who makes the best offer. No matter how hard a businessman tries, so that he does not do it in the usual framework, nothing will help.
It is possible to resolve the issue only if we go beyond the usual framework. Accordingly, to move on, first of all, you need to understand exactly how most consumers see the idea of leadership, i.e. you need to understand how most see the idea of the market. This can be done only if you use the market legmam. In fact, with its help you can “climb” into the head of consumers and find out what they think.
… if the business has stopped – this is not a problem at all. This is just an indication that the idea underlying it has been exhausted …
So, if a business has stopped, this is not a problem at all. This is just an indication that the idea underlying it has been exhausted, which means that an analysis of the business strategy and a reboot of the business is necessary. Experienced market players are aware of this and periodically reload their business, changing the idea behind it. One of the signs that a business has been restarted is rebranding.
If you see that the company has conducted a rebranding, it means that its marketers have gathered enough information that the idea on the basis of which the business is built is exhausted. It is impossible to continue a business on its basis, which means you just need to choose a new, promising idea. Such an idea is chosen and the whole company is fitted to it, including the company’s logo and corporate identity, and the business is restarted.