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The effectiveness of the seller, as shown by numerous studies, depends on whether the necessary idea is embedded in it or not, on how strongly it is implemented and how…

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Marketing and its role in the economy of the future
The future of the world economy is a big question. This is due to the fact that it has been in a very deep crisis for a long time. This…

Continue reading →

Effective advertising in social networks

Advertising in social networks is one of the easiest ways to get customers. Even aspiring businessmen know that social networks are a great place to look for customers and the main thing is very accessible. Advertising on social networks can be free. Anyone can quickly and completely free create a profile on social networks and start advertising their products or services.

Effective advertising in social networks

For a long time, advertising in social networks was mega-efficient, because few businesses used it to promote themselves. However, over time, efficiency began to fall because almost all companies and entrepreneurs are active in networks and this creates a very strong competition. There are a lot of offers of goods and services in the networks, so we have to fight for customers.

A couple of years ago, it was enough just to advertise on any social network to have customers. Now the situation has changed and it is no longer enough just to start advertising in social networks. Advertising in social networks is effective only among professionals. If you are driving it yourself, you should use their advice, for example, those suggested below.

We opened a bakery of Ossetian pies in Baku. This product is unfamiliar to our people. Our main way of promotion is advertising in social networks, but it is not very effective. How to approach advertising and increase your clientele? I would like to receive recommendations and advice from a professional.

It should be noted that by itself advertising in social networks is quite effective if carried out by technology. With its help, you can “reach out” to millions of potential buyers, and this is its main advantage. If you want your advertising in social networks to be effective, you need to use marketing technologies and tools.

One of the reasons why advertising in social networks is ineffective is the use of everyday approaches when working with it. Many businessmen, especially beginners, partly use in business the same principles as in life. Everyday technologies and algorithms are effective in life situations, but they are completely unsuitable for clients and are not suitable.

Therefore, you should develop a marketing mindset as well as a business mindset.

Most likely, you did not study marketing and business, respectively, using everyday algorithms, technologies and thinking. Everyday thinking, as well as everyday algorithms and technologies, are not adapted for gaining customers. They are designed to solve life problems. Therefore, you should develop marketing thinking, as well as business thinking.

After learning the marketing technologies, you will understand that advertising in social networks is effective when it uses effective text that attracts customers. Often, products are offered under the “tasteless sauce”, so few people respond to it. It is about what is being broadcast what you want to say, and not what customers would respond to.

But in practice, maximum coverage does not give maximum clients.

Secondly, in order for an advertisement to be effective, it must be set up in such a way that it will be shown to those who may really be interested in it. Very often, advertisements are shown to everyone without bargaining with the expectation that the more it is shown, the more customers there will be. But in practice, maximum coverage does not give maximum clients.

Thirdly, advertising is usually effective with repeated purchases, i.e. when people already know the product. If people do not know the product, then it is necessary to engage in PR or in other words to engage in the translation of the idea that underlies the product in order to sow it and create a market. Apparently, there is no market yet, therefore your advertising in social networks is not very effective.

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