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To start a profitable business in modern conditions you need to know some important points. The bottom line is that the times have changed and now the business does not…

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Nokia sells its assets to Gazprom, BWM is declared bankrupt, Sony and Samsung leave the electronics market to the delight of Belarusian and Chinese manufacturers, Coca-Cola gets rid of its…

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Advertising in social networks is one of the easiest ways to get customers. Even aspiring businessmen know that social networks are a great place to look for customers and the…

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Secrets of scaling business

Scaling a business is a procedure whose main goal is to increase sales and profits. If the procedure is implemented correctly, then this ultimately leads to increased sales and revenue. However, very often it is implemented incorrectly, which does not lead to an increase in indicators. On the contrary, sales and profits remain the same, but the costs increase significantly.

Scaling up business to the maximum

A business can survive a certain increase in expenses without an increase in revenues, but if they grow seriously, then the scaling up of the business ends in bankruptcy. The main reason for scaling ends in bankruptcy is the same in 90% of cases. It consists in misunderstanding the essence of the business. Many by business understand the assets and increase them.

However, first of all business is a market and it is necessary to increase it, what few people do. As a result, the number of clients remains the same, but the business itself is expanding and it needs more money. There is no place to take this money, therefore bankruptcy happens over time. In this regard, the scaling of a business is, first of all, the development of the market in which the business operates.

Business scaling should follow the market scaling. First, it develops to the required size or a market is created, and then new premises are rented, new specialists are hired, and new equipment is purchased. If you do the opposite, then with a 95% probability a business is in bankruptcy, because the process of developing and creating a market is not very fast.

It is an idea embedded in a person that underlies any need.

Many do not develop or create a market because they believe that it is very difficult and expensive to do. In fact, everything is much simpler than it may seem, if you know one very important secret. It consists in the fact that any market basically has an idea. To create or develop a market, you just need to pump over its idea with the help of the market’s lemma and start broadcasting it.

It is an idea embedded in a person that underlies any need, any desire that he has. As long as the idea that corresponds to this product or service is not embedded in a person, he has no need or desire to buy them. It is ideas that turn an ordinary person into a consumer after they are introduced into him and create in him a desire to buy goods and services.

The second reason why business scaling fails is to use intuition in its process. In general, of course, intuition is an excellent tool that helps to solve many issues, helps to get results. However, it has limitations and a scaling procedure – just the case when intuition acts as a bad helper.

First of all, we are talking about technology market development

You can get a quality result only if effective technologies are used during scaling. First of all, we are talking about technology market development, because to form a market is intuitively impossible in principle. This requires technology and one of the technologies that allows scaling up the market is a modern marketing script.

Using the script of modern marketing helps to create the necessary number of consumers, which will allow to directly scale the business. The technology of scaling business in each case needs a unique one, because all businesses are unique. Problems with its receipt should not arise, because any experienced specialist will easily and simply develop it.

Go to the marketing ideas section to get more ideas. Subscribe to the newsletter if you are not subscribed and want to receive ideas by email. Read the articles on marketing, get marketing advice, to have the maximum level of marketing flow, order the services of a marketer in order to increase sales.

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