Market research without money
Free marketing research is a reality accessible to all. The importance of marketing research is that they are the main source of complete and objective information about the market. This information can be relied upon when making decisions, when creating advertising materials, when developing products or services, and in many other cases.
Qualitative free marketing research
In principle, you can of course conduct business and do all of the above without marketing research, relying only on intuition. Intuition is a good adviser, but it does not give specific figures, but indicates only directions. I really want to know the numbers, because the numbers allow you to cheat everything and plan everything, but you don’t want to spend money on it.
What to do in the case when you do not want to spend money on marketing, but you want to have numbers? In this case, you can conduct a completely free marketing research. It can be done very easily and simply by your own efforts. Free marketing research can be done by your own salesperson or sales manager.
How to conduct free marketing research
Free marketing research from the pros
Sales managers and salespeople are constantly in close contact with customers, and therefore with the market and they have no difficulty in gathering the necessary digital information in the market. To conduct qualitative research can only “pumped” specialists, because without this they will not know what to ask customers and will not be motivated to do so.
Pumped seller become an agent of your company
If they have no motivation, then they have to pay money, which means marketing research is already paid, and this is not our goal. Our goal is free marketing research. The pumped sales manager and the seller are personally interested in receiving information from customers, which means he will do everything for free.
When there is no inner desire, any other means of motivation are weakly effective. A pumped salesman, not only is becoming more efficient, it can still perform many new functions, including free marketing research and exploration. Pumped seller become an agent of your company.
The upgraded specialist starts working in the interests of the company, and not just for the sake of making money. The implementation of the seller or sales manager of new functions gives many, many advantages of the company, hitherto unknown advantages. So, the pumped-up seller will be able to receive information about new ideas that are now worrying consumers.
… you can even make money from it …
Obtaining information about new ideas introduced into the consumer is one of the most important areas of marketing research, because the idea is the basis of business and the basis of business processes. If they used to say – the one who owns the information, owns the world, now they say – the one who knows what ideas concern the consumer – owns the world.
Get information about new ideas that really excite consumers is very difficult and very expensive, if you do it not independently, but through intermediaries. If you do this through your seller, then the money will not be required. On the contrary, it will even be possible to earn money from this by reselling information about new ideas to interested companies.
Research as a way to get rid of competitors
Free marketing research
New ideas are very valuable information, because new products are needed for their implementation. The one who learns about new ideas earlier than others can create the goods necessary for these ideas before others. As a result, a monopoly in the market will be obtained and cream removed from the market. The rest will have to be content with only crumbs that remain on the market.
Competitors will only eat up after you
The company, where the seller is not pumped, learns about what products need to be purchased or produced, only if they visit your company, because they can only copy, not create, but it will be too late, because the cream from the market will be yours for a long time, competitors will only scraps. Competitors will only eat up after you.
Another benefit that a pumped salesman gives is the opportunity to conduct free marketing research and find out how much energy a consumer has, how much he is motivated to purchase a product or service. If the consumer has no energy, he has no motivation, which means that it must be created forcibly.
Marketing research as a way to increase sales
Free marketing research
Create it can just the same seller or sales manager. If energy is not created, then there will be no sales. The seller who is not pumped up cannot receive this data, because he will not feel the idea that generates energy. After that, when it is known how much motivational energy a consumer has, it can be increased.