Forming a marketing strategy is a procedure that allows you to create a foundation for business success. Businessmen have long understood that building a business based on intuition does not lead to success. This is due to the high level of competition in all markets. Now you can build an effective business only if you use a quality marketing strategy.
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Scaling a business is a procedure whose main goal is to increase sales and profits. If the procedure is implemented correctly, then this ultimately leads to increased sales and revenue. However, very often it is implemented incorrectly, which does not lead to an increase in indicators. On the contrary, sales and profits remain the same, but the costs increase significantly.
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