Building a better marketing strategy
Building a marketing strategy is the only way to lay a good foundation for business growth. You can act intuitively, but this approach has limits, reaching which the business stops…

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How to form a business thinking
Business thinking is a tool to get customers. The better it is developed by a businessman, the more clients he is able to attract. It helps a businessman to see…

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Modern prospects of small business
The prospects of small business are connected with the understanding of the fact that it occupies one of two niches in the economy. The first of these is the start…

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brand and a trademark

BRANDING HOW DOES A BRAND STEEL?

Nokia sells its assets to Gazprom, BWM is declared bankrupt, Sony and Samsung leave the electronics market to the delight of Belarusian and Chinese manufacturers, Coca-Cola gets rid of its assets producing carbonated drinks, Microsoft in a hurry sells its IT business cheaply and invests in agriculture, in due to the lack of demand, Marlboro cigarettes are no longer produced.

It may seem that intercepting brands is as much nonsense as other worlds in other dimensions. One could argue that there is copyright, a large number of laws aimed at protecting property, trademarks, etc. Continue reading

Business stopped. Why? What to do?
The basic personality idea of ​​95% of businessmen is leadership. It is she who makes businessmen leaders, motivates them, gives them strength and energy. Seeing that this idea makes them…

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Infology as a marketing technology
Infology is one of the technologies of no-marketing. To understand its essence, let's imagine the situation: you were kidnapped and brought to an unfamiliar place. Your feelings will be approximately…

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Effective technology to eliminate competitors
One of the main questions of all businessmen is how to eliminate a competitor. Making a competitor leave the market is the dream of every businessman. Eliminating a competitor once…

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