Operational analysis of marketing strategy
Analysis of marketing strategy allows you to see new opportunities to increase sales. New opportunities for earnings appear often, so analysis is recommended to be carried out often in order…

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Starting marketing in a small business
Marketing in small business is 100% required. Without it, the business will never become large and even medium. To think that you will first earn money, and then you will…

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How to keep business and customers
Looking into the eyes of reality, you look at the starting point and see how to save a business. Looking at the point of reference, you will clearly understand that…

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brand and a trademark

BRANDING HOW DOES A BRAND STEEL?

Nokia sells its assets to Gazprom, BWM is declared bankrupt, Sony and Samsung leave the electronics market to the delight of Belarusian and Chinese manufacturers, Coca-Cola gets rid of its assets producing carbonated drinks, Microsoft in a hurry sells its IT business cheaply and invests in agriculture, in due to the lack of demand, Marlboro cigarettes are no longer produced.

It may seem that intercepting brands is as much nonsense as other worlds in other dimensions. One could argue that there is copyright, a large number of laws aimed at protecting property, trademarks, etc. Continue reading

Proper start your own business
The proper start to your own business is to find a promising idea. A good idea is a guarantee of a successful business. Most businesses go bankrupt in the first…

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How to build effective business processes
Effective business processes are the main condition for building an effective business that generates money, not problems. Build such business processes can only professionals who know one important secret. There…

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Perfect customization of business processes
Customization of business processes improves the efficiency, competitiveness and profitability of the business. Advanced companies pay much attention to it. The bottom line is that even a minor adjustment can…

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